IKEA PS 2017

Production of a global campaign for the IKEA PS 2017 collection. Every 2–3 years IKEA releases a new ps collection, bringing in young designers from all over the world. This year’s collection theme—LIVE IT—targets millenials with an urban nomadic lifestyle. Images, music and films were produced with a strong focus on social media and mobile platforms.

Creative Direction by Fredrik Edling / Creative Hub
Co-Art Direction by Christian Andersson
Photography by Kristian Krebs and Clas Elofsson
Styling by Mats Nilsson and Linda Åhman
Copy by Steven Hughes
Film production by Redloop
Music by Carl Nordström and Totte Stankovic

© IKEA Communications