Since mid-2024, I have been working as a freelance designer within Alfa Laval’s extended creative network, supporting the rollout and day-to-day implementation of the company’s global visual identity.

Developed by Copenhagen-based design studio e-Types, the identity is characterised by clarity, minimalism and a modern corporate aesthetic. My role has been to translate these principles into practical design solutions across a wide range of channels and applications. The work has included everything from brochures, posters, presentations, newsletters and social media templates to icons, infographics and technical communication. In parallel with production, I have contributed to refining  parts of the design system where new use cases required additional thinking or adaptation.

Working within an established identity demands precision as much as creativity. Every deliverable contributes to a coherent brand experience, regardless of format, audience or market.

Visual identity by e-types.