Developed the logo and visual identity for Blue Natural Capital (BNC), an initiative within IUCN that channels investment into marine and coastal ecosystems.

Created in collaboration with Grey Heron Studio, the identity was designed to balance ecological values with financial credibility. The result combines a distinctive seahorse symbol, contemporary typography and an understated visual language that positions BNC as a trusted platform for conservation finance.

The seahorse was chosen for its unique symbolism within marine ecosystems. A creature that feels almost mythical, yet serves as a real indicator of ocean health, ecological balance and resilience. Both delicate and enduring, it reflects the balance between environmental protection and long-term value creation at the core of Blue Natural Capital.