Developed the film concept, scripts and visual direction for Re-love your floors, a global campaign for Bona, created in collaboration with photographer Johan Sundell and agency Make Thrive.

Based on Bona’s purpose of extending the life of floors, the campaign transformed everyday wear, spills and accidents into a series of stylised and playful short films. Moving away from traditional product demonstrations, the films combined bold art direction, graphic compositions and a distinctive studio-built visual universe to showcase Bona’s cleaning, maintenance and renovation solutions.

The result was six campaign films and one hero film designed to build awareness, strengthen brand recall and communicate sustainability through storytelling rather than instruction. The campaign was delivered across multiple formats, aspect ratios and durations, resulting in nearly 100 film assets for global distribution.