— Campaign for a new limited edition ketchup with balsamic vinegar and a more mature taste
— The ketchup was sent out to food bloggers in whiskey-style packaging to give the premium feel
— Magazine ads / Point-of-sales / Packaging / Mobile ads / Social Media / Branded train in Stockholm underground
— Market: Europe
— Copy by Anders Joost
— Photography by Jeffery Richt / Styling by Amelie Holmberg

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