Heinz Hello Stranger

European campaign for a new limited edition ketchup with balsamic vinegar and a more mature taste. The ketchup was sent out to food bloggers in whiskey-style packaging to give the premium feel. Units produced: magazine ads, point-of-sales material, packaging, mobile banners, SoMe and a branded train in Stockholm underground.

— Copy by Anders Joost
— Photography by Jeffery Richt / Styling by Amelie Holmberg

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