Kunskapsstaden HBG


Re-branding Helsingborg’s public schools under one name—Kunskapsstaden Helsingborg. A new communication platform was developed, eventually leading to the rebadging of over 200 schools and daycare centers. During the years we launched a  series of campaigns for Kunskapsstaden as well as for individual schools. Further productions include brand book, design guidelines, ads, DM, outdoor, websites, brochures, etc. Most images in the material were provided by the many talented young people from the schools and pre-schools. The new graphic identity Dröm+Verklighet was awarded gold in the Swedish Design Prize 2009.

— Creative direction by Lars Lyberg
— Copy by Anders Joost
— Book illustrations by Helena Ohlsson

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