IKEA PS 2017


Production of a global campaign for the IKEA PS 2017 collection. Every 2–3 years IKEA releases a new ps collection, bringing in young designers from all over the world. This year’s collection theme—LIVE IT—targets millenials with an urban nomadic lifestyle. Images, music and films were produced with a strong focus on social media and mobile platforms.

— Creative Direction by Fredrik Edling / Creative Hub
— Co-Art Direction by Christian Andersson
— Photography by Kristian Krebs and Clas Elofsson
— Styling by Mats Nilsson and Linda Åhman
— Copy by Steven Hughes
— Film production by Redloop
— Music by Carl Nordström and Totte Stankovic

© IKEA Communications