MSO × Trevino
Art Direction and design of MSO’s 2019–20 launch featuring the new chief conductor Robert Trevino. The musical theme for this season—Transitions & Revolutions—is emphasising on episodes in musical history that represent change. The theme is manifested visually throughout the material as various colour gradients. With Trevino being a major recruit and part of the change, a series of portraits were produced, all within the colour gradient style. To create curiosity ahead of the launch some of the portraits features Trevino shot from the back. A season programme catalogue was produced as well as a whole range of marketing collateral from ads, posters to graphics for web and social media platforms.
In collaboration with MSO, Kajsa Bergergård-Bartosch and Ian Bennett
Photography by Johan Sundell
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_intro-2876x2357.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_samlat_crop-2876x1700.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_posters-2876x1342.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_ads_crop-2876x2060.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_cover_crop-2876x2059.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_spread_1_crop-2876x1745.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_gradient_3-2876x1786.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_spread_6_crop-2876x2060.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_spread_7_crop-2876x2059.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_gradient_2-2876x1786.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_spread_8_crop2-2876x2059.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_spread_3_crop-2876x2059.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_spread_4_crop-2876x2059.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_gradient_1-2876x1786.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_spread_5_crop2-2876x2059.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_spread_9_crop-2876x2059.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_spread_11_crop-2876x2060.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_spread_12_crop-2876x2059.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_back_crop-2876x2059.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/Trevino_CC-2876x1931.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_övrigt_2-2876x1786.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_banner-2876x2110.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_building_gradient-1-2876x1904.jpg)
![](https://www.joakimsjogren.com/wp-content/uploads/2019/04/MSO_Trevino_övrigt_4-2876x1786.jpg)