— Concept / Design / Art Direction of global campaign for the DELAKTIG collection
— DEALKTIG is a collaboration between IKEA and renowned UK Designer Tom Dixon
— The sofa is designed with no front or back—it’s a platform you can build as you like
— The concept IKEA × TOM DIXON × YOU as well as the headline DO × YOUR × THING respond to the open-source strategy of the product
— PR-kit including teaser film, a series of images and GIFs were produced illustrating the product’s versatility
— Film production by Redloop
— Photography by Daniel Blom / Acne
— Styling by Camilla Gantelius and Eva Halldin
— Copy by Hannah Magnusson
— Music by Douglas Holmqvist

© IKEA Creative Hub