IKEA × Tom Dixon × You
Concept, design and art direction of global campaign for the DELAKTIG collection. DEALKTIG is a collaboration between IKEA and renowned UK Designer Tom Dixon. The sofa is designed with no front or back—it’s a platform you can build as you like. The concept IKEA × TOM DIXON × YOU as well as the headline DO × YOUR × THING respond to the open-source strategy of the product. A PR-kit including teaser film, a series of images and GIFs were produced illustrating the product’s versatility.
© IKEA Creative Hub