Proethos Fond


Campaign work for Proethos Fond, a savings fund with the objective to reduce carbon emissions. Based on the existing communication concept Klimatkapitalism (Climate Capitalism). This SoMe-driven campaign is based on common sayings and proverbs revolving money and greed. All reversed and remixed to generate attention, but also to explain the general idea behind the fund; that climate-friendly businesses often are profitable too.

Creative Direction by The Bacon Hospital
Main concept by The Bacon Hospital
Copy by Maria Timander
Animation by Isabel de Jounge

© The Bacon Hospital 2023