Thule Pathos & Passion 2024


Redesign of Thule’s biannual magazine Pathos & Passion. The magazine revolves around Thule’s ambassadors from all over the world. Magnificent stories on how they pursue their lives, whether riding waves or building communities. A true demonstration of the Thule brand in action.

Full redesign with new typography, new layouts and a completely new dynamic flow and feel to the magazine.

Creative Direction by Tina Liselius
Co-Art Direction by Martin Bergström
Texts by Lucie Camara, Mats Gylldorf and Andreas Ferm
Photography by Erik Pütsep (among others)
Print by TMG

© Thule 2024